Growth of Digital Marketing Industry In India
Growth of Digital Marketing Industry In India
Digital Marketing in India is spread to almost all business sectors. Some E-Marketing applications are shopping and order tracking, online banking, payment systems, and content management.
The power of digital marketing allows geophysical barriers to disappear, making all consumers and businesses on earth potential customers and suppliers.
It is known for its ability to allow businesses to communicate and form a transaction anywhere and anytime.
The Digital Marketing industry in India is a booming career today.
A country with a rapid growth economy is expected to have very high significant growth in Digital marketing careers.
Growth of the Digital Marketing Industry in India
The growth in digital marketing trends in India is making a very substantial impact on marketing and advertisement.
The big picture of the Digital Marketing industry in India cannot be complete if a short preview of the past digital marketing statistics is not made.
Going back to history, the International Journal of Advanced Research Foundation reveals the following stats on digital marketing in India-
Between 1971 and 1972, The ARPANET is used to arrange a sale between students at the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology, the earliest example of electronics or digital commerce.
1979: Michael Aldrich demonstrates the first online shopping system.
1981: Thomson Holidays UK is the first business-to-business online shopping system to be installed.
1996: India MART B2B marketplace was established in India.
2007: Flipkart was established in India. Every E-marketing or commercial enterprise uses majorly digital means for their marketing purposes.
In 2011, the digital marketing industry in India report statistics revealed that advertising via mobile phones and tablets was 200% lower than in the following years. During this year, the net worth was $2 billion.
The growth was geometric, as it rose to $6 billion in 2014. In 2022 Indian advertising market reached $11 billion and is expected to rise more and reach $14 billion by 2024.
The competitive growth demands more improvement in career work, and professionals are being added to the field.
The total investment increase from 2012 to 2022 was 1.5 billion dollars over the preceding years. There has been impressive growth up till this present moment.
The digital marketing in India PPT report by the International Journal of Advanced Research Foundation revealed that India had seen a golden period in the Internet sector between 2012 to 2022.
With incredible growth opportunities and secular growth adoption for E-Commerce, Internet Advertising, Social Media, Search, Online Content, and Services relating to digital marketing.
Today, the digital marketing industry in India is growing at its peak and is still continuous. Many factors are responsible for this growth.
The use of communication tools has dramatically changed in the year past—no one ever thought to have a credible deal online.
The below digital marketing in India report indicates the digital marketing statistics.
The belief was that online information is virtual information full of lies.
No one could listen to any online advertisement, not talk about purchasing groceries, furniture, or clothes. The story has changed.
Everything from marketing to sales can be done online. This is due to the trust restored to online communication in India.
This has helped the marketing initiatives. The revolution is from the communication industries.
The low cost of the handset is now available, making it possible for India to have about 692 million internet users at present, and expected to rise to 900 million by 2025.
This ultimately creates a fascinating business opportunity to sell to a growing population.
Moreover, the development of digital marketing in India is evident in the marketing shift from anonymity to identity. Interaction on the Internet now looks more physical as opposed to the anonymity of identity in the past.
Also, marketing information is moving along the same line as entertainment.
The people of India needed an exciting spirit always. This targets their interest in marketing information.
Several factors have contributed to the growth of digital marketing in India.
Before now, internet usage was only meant for the wealthy.
There is now a significant change in the lifestyle of the middle class.
The Very majority now have access to the internet in India & are looking forward to online advertising in India.
Internet and 3G penetration revolutionized the marketing scenario for both consumers and marketers.
It was discovered that lifestyle and standard of living changes had increased consumption, quality, and pattern of consumption. The quality of use in the urban centers of India is on the high side.
This is because the majority don’t have time for shopping. Apart from struggles to earn money, people want other things to be done at their convenience.
A few Stats talking about the Growth of the Digital Marketing Industry in India.
The following survey from people indicates the size of the Digital Marketing industry in India:
- 34% of the companies already had an integrated digital marketing strategy in 2016
In 2017, 80% of businesses increased their digital marketing budget, which may surpass the IT budget.
Only the illiterates could not access the potential of digital marketing because of the accessibility to computing devices and computer education.
In a survey of 1000 marketers, 52% reported that their budget would increase, and the remaining 48% think the budget will be the same in 2023.
Many people in this category still don’t trust the online payment method, and they lack training in English and other foreign languages to market online in global markets.
Current Scenario of Digital Marketing Industry in India Statistics
Digital marketing is one of the most important aspects of any business today.
It allows businesses to connect with potential and current customers through various digital channels, such as social media, email, and search engines.
In India, digital marketing is overgrowing, with the Indian digital marketing industry in 2025 expected to be worth $160 billion, suggests a Goldman Sachs report.
The current scenario is fascinating. A growing number of businesses and entrepreneurs are recognizing the potential of digital marketing and using it to grow their businesses.
The number of digital marketing agencies in India is also increasing as more businesses seek expert help to create and execute effective digital marketing campaigns.
By 2023, the number of dynamic Indian web clients will be around 666 million. As a result of lockdowns in India’s online business industry, Global Data predicts that the market will reach 7 trillion rupees by 2023.
Through the COVID crisis, marketers and advertisers on digital platforms have seen an increase in investment.
Today, even the world’s largest companies are rethinking their marketing budgets to focus more on digital.
The Indian e-commerce market is projected to reach Rs 7 trillion by 2023 due to the pandemic and multiple lockdowns, which suggests that digital marketing is booming.
This growth not only positively impacts businesses but also improves people’s lives.
How much time do Indians spend online?
According to the Ericsson ConsumerLab report, Indians now spend an average of 3.4 hours per day online—this is in addition to students or employees who may spend up to another 3 hours for online classes or work.
To be specific, smartphone users said they spent 5 hours and 24 minutes every day on their devices.
During the pandemic, as many as 46% of users engaged with e-learning platforms.
Internet browsing (about 89 minutes a day) and watching short or long video content (about 92 minutes a week) were two practical uses of time. Around 10% of the online time was also used for voice calls.
In India, more people seem to use smartphones than laptops or PCs to access the internet. 52% of surveyed users said they preferred smartphones.
Many factors could decide that, including the ownership of a laptop and access to a wired broadband service.
This has also meant that 4 in every 5 smartphone users are interested in buying ready for 5G in 2021 and beyond.
There is also a strong connection with mobile service providers such as Airtel, Reliance Jio, and Vi.
Every seventh smartphone user thinks their current service provider for prepaid or postpaid connectivity is the market leader in most areas, according to the Ericsson ConsumerLab poll.
Furthermore, more than 58% of respondents in the ConsumerLab survey thought their selected mobile provider would be the industry leader for 5G services.
Shopping is increasingly conducted online, with a worldwide trend to do so.
“Before the epidemic, online shopping accounted for around 34% of all consumer product purchases worldwide, including fashion, technology, and home décor.
This increased to 53% during the epidemic. Consumers predict that internet purchasing will be a more common feature in their following average shopping needs,” according to the study.
Hence, all this suggests that brands and businesses will have to consider digital marketing industry in India as a critical part of their marketing strategy.
This is because the trend of Indians spending more time online is only set to grow in the years to come.
In-Demand Digital Marketing Skills in India
Mobile Marketing
A digital marketing overview reveals that Social media has been supporting marketing.
Over the years, it has been noticed that 92% of social media users are from mobile devices.
This enables the size of digital marketing industries and expands the horizon of India’s online advertising or digital marketing industry.
According to the research made by the Internet and Mobile Association of India (IAMAI, 2008), communication has become a real mass communication tool having about 286 million accounts in 2008.
The Indian telecommunications market has tremendous growth opportunities and, according to IAMAI, is projected to exceed 500 million by 2010.
According to TRAI, the mobile subscriber base in India grew to 980.81 million users in the second quarter of 2015.
The adoption of mobile devices is getting higher day by day. SMS marketing is a proper mass market media channel across many demographics before mobile internet and mobile devices convergence.
Video Marketing
The growing need for visual content turned video marketing into one of India’s most appealing digital marketing in 2017.
Email Marketing
Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invest.
The digital marketing overview discovered that well-targeted email marketing would be one of the most effective ways of ensuring conversions in 2023.
As shown in the figure below, email is one of the most effective methods for digital marketing, as there is a facility to disburse messages to millions of people at a time.
Email Marketing
Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invest.
The digital marketing overview discovered that well-targeted email marketing would be one of the most effective ways of ensuring conversions in 2023.
Search & SEO Marketing
Search engine optimization and Paid Marketing are among the most popular skills suggested in digital marketing in India pdf of industry experts. For successful digital marketers, these skills are mandatory.
As much as changes exist in search engines, marketers are also trying to shift their ways of targeting audiences to meet up with the current evolution in the Digital Marketing industry in India.
Apart from the above channels through which the online advertising & digital marketing Industry in India takes place, activities in the Digital Marketing industry in India are not limited to social media, email, content, search engine, etc.
Digital marketing is either done in-house, where companies might hire people for their own or clients’ digital marketing needs. A company may outsource to specialist digital marketing agencies or give to consultants.
Influencer marketing:
It is a form of digital marketing focusing on specific key individuals rather than the target market as a whole.
These individuals, known as ‘influencers‘, are typically people with a large social media following who are considered experts in their field.
As per industry trends, influencers will grow manifolds in digital marketing in India.
Affiliate marketing:
It is a type of digital marketing in which a company pays a commission to another company for generating leads or sales from its customers.
It is also known as performance-based marketing.
It can be used to increase brand awareness, drive traffic to a website, or generate sales.
Content marketing:
It is a type of digital marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It is an ongoing process that includes content writing, curating, publishing, and distributing content to attract and engage an audience.
Future of Digital Marketing in India
Digital marketing in India is still in its nascent stage, with most businesses yet to fully understand and leverage the potential of digital channels for their marketing efforts.
However, with the rapid growth of the digital economy and an increasing number of internet and mobile users, we can expect digital marketing in India to play a much more significant role in the future.
As businesses become more digital-savvy and consumers get more comfortable with digital channels, we will see a further increase in the adoption of digital marketing techniques such as personalization, video content, programmatic advertising, etc.
This will lead to a more competitive digital landscape where businesses must continuously innovate and invest in new technologies and strategies to stay ahead of the curve.
So, what does the future hold for digital marketing in India? We can only wait and see how this rapidly evolving industry will take shape in the years to come.
But one thing is for sure, digital marketing is here to stay and will only get bigger and better
Conclusion!
The digital marketing industry in India is still in its initial phase.
Most companies are still thinking about adapting to the medium, while top companies have already started exploring the importance of digital marketing.
Smaller cities in India are giving birth to digital marketing agencies.
Corporate organizations will be glad to spread the good news about their product to the entire large population.
This can be achieved while literacy education is more intensified in the country & people take up online advertising in India.
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